Brand Refresh 2022 | Creative Direction and Design

As we neared the end of the pandemic, the Lyft team decided it was time for a lively refresh of all brand assets including photography, illustration, voice/tone, typography and motion design. The goal of this refresh was to solidify Lyft as a brand with a bit of honest magic that truly cares about everyone who interacts with it.

My role was to work closely with leadership and stakeholders to strategize and create all these new brand pieces. From there I went on to direct a team of designers, art directors, copywriters and motion designers to bring it all to life.