Creative Direction, Strategy and Design

Since 2021 I’ve worked with Young Nudy and his team to promote his album releases. The work has included marketing compaigns, activations, merchandise and other creative work including a fully functioning NFT marketplace. 

DR.EV4L Album Roll Out | Mixed Media Marketing, Merchandise, Web3 Website, NFT Package

Web3 Build and NFT Assets

Sli’merre 2 Album | Merchandise

GUMBO Album Roll Out | Mixed Media Marketing and Merchandise

Other Assorted Work

Brand Refresh 2022 | Creative Direction and Design

As we neared the end of the pandemic, the Lyft team decided it was time for a lively refresh of all brand assets including photography, illustration, voice/tone, typography and motion design. The goal of this refresh was to solidify Lyft as a brand with a bit of honest magic that truly cares about everyone who interacts with it.

My role was to work closely with leadership and stakeholders to strategize and create all these new brand pieces. From there I went on to direct a team of designers, art directors, copywriters and motion designers to bring it all to life.

Various projects made in support of Lyft’s charity and community outreach program, LyftUp. LyftUp is providing access to 1.5 million rides to help people reach food, essential jobs, and services.

In Partnership with LeBron James | Creative Direction and Experiential Design

For the launch of LyftUp, we provided high school students with access to bikeshare systems in major cities across the US. We collaborated with LeBron James to host an event at YMCA Harlem where students were surprised by The King himself and given their bike memberships. The program was then extended to select other cities.

I worked with the team at Lyft to create the LyftUp branding as well as designed and directed all creative for the launch event.

COVID-19 Social Campaign | Creative Direction and Design

A sub-branded campaign launch for COVID response messaging. Campaign pieces included a light and airy design system meant to visualize social distancing as well as an in-depth library of user generated images that were collected from Lyft hubs across the states as drivers were preparing for the challenges ahead. This work was built to feel approachable, confident and optimistic across all social platforms.

As businesses started to resume function, Lyft was there to help get people back to work. Driven by the beautiful words of Maya Angelou, we created work to raise awareness of the LyftUp program and all the services offered to help aid in transportation.

Personal Illustrations
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instagram.com/jjuunnddyy

Designs for NY editing company, Mackcut
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Designs for Bay Area pop punk band, The Story So Far
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Poster series for Atlanta hardcore band, Foundation
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Artwork for United Blood Festival in Richmond, VA
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A collection of various logos and branding projects

FSP

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Hand-made outdoor gear from Brooklyn, NY
www.fspoutdoors.com

Disorder Vinyl

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Vinyl record store in Atlanta, GA
www.disordervinyl.com

Guilty Party

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Menswear shop in Atlanta, GA

www.guiltyparty.co

The Void

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Body building gym based in Santa Barbara, California

High Point Barbershop & Shave Parlor

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Richmond, VA

www.highpointbarbershop.com

Colden

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An outdoor adventure publication based in punk and hardcore music culture

Soft Opening

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Brooklyn based plant shop

StoneTek

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Granite expert in Chattanooga, TN

Sea Rey Performance

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Personal training in Oakland, CA

Photography by Nic Samayoa

Various Other Work

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